At Shakespeare Orthodontics, we’re thrilled to congratulate Align Technology on reaching the incredible milestone of treating over 20 million patients worldwide with Invisalign. This historic achievement represents not just impressive numbers, but millions of transformed lives and renewed confidence through revolutionary clear aligner technology.
A Global Celebration of Clinical Excellence
The significance of this achievement was highlighted at Invisalign Live 2025, a sold-out, two-day event held at Convene Sancroft, St Paul’s, London, between June 20-21, 2025. The event brought together hundreds of leading orthodontists, and industry pioneers for a celebration of clinical excellence, digital innovation, and professional growth.
Invisalign Live 2025 marked a significant milestone – Invisalign’s treatment of over 20 million smiles globally – by honouring people from across the dental community who had contributed to this achievement. The milestone represents years of collaboration between Align Technology and orthodontic specialists worldwide, demonstrating how advanced technology and clinical expertise can transform lives.
Innovation and Education Leading the Way
The Invisalign Live 2025 event showcased Align Technology’s commitment to advancing digital orthodontics through education and innovation. Delegates were treated to 11 CPD hours of high-impact plenary lectures, interactive workshops, and peer-led sessions, covering specialized topics from maxillary expansion to full-mouth aesthetics and aligner biomechanics.
The Innovation Hub offered hands-on demonstrations and a glimpse into the future of digitally integrated practices, introduced by Michael Smith, Align’s VP of Product Management and Professional Marketing. This forward-looking approach demonstrates Align’s commitment to continually advancing the field of clear aligner therapy.
Celebrating the Stories Behind Every Smile
Understanding that each patient represents a unique story and transformation, Align Technology has launched new professional marketing initiatives to celebrate the doctors who make these transformations possible, with the theme “20M smiles, 20M stories, endless possibilities”.
The campaigns use compelling, relatable short form videos of authentic doctors’ stories shared across multiple media platforms to highlight a unique journey, a challenge overcome, or a meaningful connection with patients. Two major campaigns have been launched: “We See Your Brilliance” in the EMEA region and “The Innovators Behind the Smile” in North America.
Impact That Goes Far Beyond Numbers
The 20 million patient milestone represents far more than statistical success. Each case represents a life transformed, confidence restored, and oral health improved through innovative clear aligner technology. Evren Köksal, general manager UK and Ireland said the milestone “is a testament to the confidence doctors have in the Invisalign brand and Invisalign treatment”.
From teenagers to busy professionals, millions of patients worldwide have chosen Invisalign as their path to a confident smile. The treatment’s discrete nature and effectiveness have made orthodontic care more accessible and appealing to patients who might have otherwise avoided traditional braces.
Here in Auckland, offering Invisalign from our Epsom clinic and our other locations across the city (Takapuna, Howick & Warkworth), we’ve been privileged to witness many of these transformations firsthand, Each patient who has chosen Invisalign treatment represents a small part of this incredible global achievement, and seeing their confidence grow as their smiles transform never gets old.
Recognition of Collaborative Success
Align Technology made a concerted effort to acknowledge every attendee’s role in the shared success of Invisalign reaching 20 million treated smiles, including personalized touches such as recognition walls and celebrations for doctors with over 20 years of Invisalign experience.
The event also emphasized diversity in the dental profession, with the inaugural UKI Women in Dentistry Visionary Award presented to Dr. Sandra Tai for her outstanding contributions to digital orthodontics.
The Technology Revolution
The sophisticated computer-aided design and manufacturing technology that makes Invisalign possible has revolutionized what orthodontists can achieve for their patients worldwide. It is through amazing advancements in computer-aided design and computer-aided manufacturing (CAD-CAM) technology that we are able to provide and use Invisalign to carry out, what we could only do with braces previously.
This technological breakthrough has enabled orthodontists globally to deliver precise, predictable results while offering patients the convenience and discretion they desire in their orthodontic treatment. For many patients considering the cost of braces in Auckland, Invisalign has provided an attractive alternative that combines effectiveness with lifestyle flexibility.
Looking Toward an Even Brighter Future
As Invisalign celebrates this remarkable milestone, the focus remains on continuing to innovate and support dental professionals worldwide in their mission to transform smiles. Align Technology’s commitment to education, technology advancement, and professional recognition ensures that the journey toward the next 20 million smiles will be achieved through even more sophisticated and effective treatment options.
The success of Invisalign’s clear aligner technology has fundamentally changed orthodontic treatment, making it more accessible and appealing to patients of all ages around the world. This 20 million patient milestone stands as a testament to the power of innovation, the importance of professional collaboration, and the transformative impact that modern orthodontics continues to have on individual lives globally.
Congratulations once again to Align Technology on this extraordinary achievement. Here’s to the next 20 million smiles and the countless lives that will be transformed along the way.
